About Hatfield VW Commercial | Company Profile | Dealer Of The Year



At Hatfield Group, we strive to be the best of the best. Creating an enduring business in the future means building the highest levels of customer satisfaction today - our business pulse has never been stronger.


We are Volkswagen South Africa's premier dealer group and have achieved this title through impeccable sales and service delivery. Our brand philosophy eradicates the middle man and we continuously strive for service excellence, ensuring that we incessantly work towards maintaining one of the highest customer satisfaction indices in the country.


Offering benchmark service levels comes with great responsibility. That's why we work so hard to uphold the four pillars of what makes Hatfield's service the best in the industry:




We see our customers as partners. An honest relationship and delivering service excellence are the foundations of this partnership. At Hatfield we aim to be a great place to work where people are inspired to be the best they can be.




Everything we do at Hatfield should benefit our brand as a whole. This will ensure we're always setting the benchmark rather than aspiring to be better. With a decade of innovative vehicles, tailor-made solutions and customer-service excellence, we not only meet our customers' unique business demands, but consistently exceed them.




Service is at the heart of everything we do. We can only deliver high levels of service excellence when we do business from the heart. We love what we do - and we do it with the utmost integrity and respect.




Above all, Hatfield is part of a community, and we need to support our community's growth and development in the same way we nurture our own business.





Hatfield VW Company Profile


Hatfield VW opened during 1998 in Pretoria and quickly established a reputation in the market for service excellence. Being a privately owned family business, the Directors adopted a hands-on approach making the channels for clients more direct and easily accessible. The sales executives are trained to ensure that their customer service is of the highest standard and this approach has clearly paid off – during 2002 Hatfield VW was the leading retailer of Volkswagen new vehicles in South Africa with sales exceeding 100 new units per month.


In May 2003 Hatfield VW acquired the Volkswagen Franchise for the Randburg area, enabling them to provide the Randburg customer base with the benchmark customer service levels for which they have become known in Pretoria. This franchise then moved to its new premises on William Nicol Drive early April 2005.


Hatfield VW dealerships have won the 'Dealer of the Year' award three times and are the only Group in South Africa to have achieved membership of Volkswagen South Africa's prestigious Club of Excellence for the past fourteen years. Membership to the Club is exclusively awarded to those Volkswagen Dealerships that excel in vehicle sales, franchise standards, parts delivery and customer satisfaction. This noteworthy achievement reinforces Hatfield's maxim of being ‘Rated No. 1 in Service’. Today, Hatfield VW consists of the following:


Hatfield VW Pretoria: the original dealership in Pretoria, specialising in passenger and light commercial vehicles.


Hatfield VW Bryanston: based in Bryanston, Johannesburg and specialising in passenger and light commercial vehicles (next to BryanstonHigh School).


Hatfield VW Braamfontein: based on De Korte Street in Braamfontein specialising in passenger and light commercial vehicles.


Hatfield VW Commercial Vehicles: specialising in commercial vehicle requirements.


Audi Centre Hatfield: operating out of a dedicated state of the art facility on Pretorius Street, Hatfield.


Audi Centre Rivonia: selling premium Audi vehicles in the north of Johannesburg located in new state of the art facility on Rivonia Road extension, Sunninghill.


Hatfield MAN Truck & Bus: specialising in the maintenance and supply of parts to MAN and Volkswagen trucks and buses. HatfieldVWBEECredentials.



BBBEE compliance level
Various criteria are used in the process of rating a company's BBBEE compliance level. These criteria are stipulated in the Codes of Good Practice Gazetted by the Department of Trade and Industry in Gazette number 29617.

One of these criteria is preferential procurement which allocates points on the scorecard for money spent with BBBEE compliant suppliers.


Hatfield Holdings has achieved a level 3 contribution status for the 2013 year

(View BEE Certificate)


As such our clients are able to obtain 110% procurement recognition for all purchases through the dealerships that make up the Hatfield Holdings (Pty) Ltd group.


Our objective as Hatfield Holdings is to continuously stay focussed and seek improvement on all the criteria which form part of the accreditation process. We are fully committed to the process of economic transformation in South Africa which will continuously over time increase the participation of black people in the South African economy.


Hatfield Holdings main Board of Directors consists of seven individuals. Two women make up this Board and three of our Directors including our Chairperson are from previously disadvantaged communities. Hatfield Holdings is very proud of its heritage which has fully embraced the new South Africa.


Find out more about our Share Holders





Corporate Social Investment


Hatfield VW has fully embraced the concept of corporate social investment. Significant monies are channelled into the development of the less fortunate.


Hatfield VW is a proud sponsor of football in the provincial Vodacom League. One such individual who relied on Hatfield VW to subsidise part of his education and football development is Lehlohonolo Majoro. Today Majoro plays for both Kaiser Chiefs as well as Bafana Bafana. He has since returned to his roots but now as a customer and is today the proud owner of a Golf Gti.


Many other individuals have also benefited from Hatfield VW corporate social investment and have been trained and up skilled to enter the job market. Many of these people from previous disadvantaged communities are now employed by Hatfield VW and have proved to be outstanding performers in their respective fields.